Social Media. Where Should You Begin?

I know, you’re busy! You’re doing everything possible to keep your business humming along. Whether you work solo, or with a team, there is just too much to do and not enough hours.

You know you need to be on top of social media but not only do you feel like you don’t have time but you don’t know where to start!

First, my advice. Do a bit of soul searching before you start a Facebook page, Twitter, Pinterest or Instagram account. If you start working in social media are you dedicated to being consistent? Will you truly make time to keep up with it? If you are honest with yourself and the answer is no – then don’t do it! Or… better yet, hire someone who can do it for you (like me).

If you think you are ready to jump on the social media train that’s great but let me suggest this. Start with ONE platform and master it. Which one should you start with? Well that completely depends on what your target market is.

If you own a retail shop (especially with a female target), Pinterest would be a great place to be because you can show great photos of your products, give advice on how to use or wear the products, position yourself as a trend leader and more.

Want to hit the college educated under 50 crowd? Try Twitter. Especially if you want to strengthen your Brand globally.

Is the 18-29 age group your crowd? Try Instagram. This is another great way to visually communicate and grab the attention of these active, multi-tasking young adults.

Did you know that 71% of American adults are on Facebook and 58% of the entire adult population? This may be a perfect place to start to find your potential customers however it’s important to note that the age of it’s users is skewing older now so if that’s your target. Start learning Facebook now.

Remember, like traditional marketing, it is ALL about who YOUR target market is. Don’t waste your time in places where your potential customers are not.

So where will you focus your Social Media efforts?