Results Driven Digital Marketing, Web Design & Social Media

Pay-Per-Click (PPC)

Pay-Per-Click (PPC)

Google AdWords & Bing Ads Campaign Management in Frederick, MD

Many people are confused about what pay-per-click advertising is as compared to search engine marketing, or other forms of online marketing. Simply put, pay-per-click advertising on Google or Bing is when you pay these search engines to market on their platforms and direct traffic to your website or landing page. While this seems pretty straight forward, it’s not as easy as it sounds. There’s quite a bit of strategy, research, thought and action that goes into a successful results-driven PPC campaign.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if you bid on the keyword phrase “Transmission Repair,” your ad might show up in the very top spot on the Google results page.